Weddings are full of memories you want to keep. That’s why many couples hire a professional photographer to record and capture their marital bliss. There is a big market for photographers qualified for the job, so how can you make money becoming a professional wedding photographer? The key to getting business is contacts. A successful photographer must have great business relationships with wedding planners. A popular wedding planner will create a lot of business for his or her recommendations.
Successful wedding planners only work with proven professional photographers with experience as a wedding planner’s reputation is extremely important. They will never recommend an unknown service to their clients. So your first job is to get known. You will have to create an impressive portfolio and a few testimonials from satisfied customers.
If you can, contact the bride and offer your services. Send a promotional package by mail or try reaching her by telephone. Also, offer to take photographs at the bride’s home prior to the wedding. You can get lovely candid shots of attendants helping the bride with her veil, flower girls primping in front of the mirror, etc. This is not a service that a studio photographer offers. Be sure to incorporate this as one of your unique selling points.
You might also offer your services for photographing related wedding events, such as bridal showers, the bachelor party, the rehearsal dinner or the gift opening event the morning after. Other marketing suggestions include contacting florists, limousine rental services, wedding chapels, tuxedo rental services, boutiques selling wedding wear, bakeries specializing in wedding cakes, and so on. Ask about leaving your pamphlets or brochures where customers can see them, or make an arrangement for a referral fee.
Here’s one more suggestion for a unique digital photography package for weddings. Pair up with a scrap artist and offer a unique product – a wedding scrapbook or memory album. Scrap artists use photographs, mementos, decorative paper, journals and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.
Run a Google search for “scrap artist” or contact a local scrapbook store to locate a suitable scrap artist. You might find the store manager is interested in pairing with you for this project. Last but not least, if you’re pursuing a wedding digital photography business, always remember that it’s all about the bride. Make her happy and everything else will go well.
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